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India shines at the Promax | BDA Awards

Set MAX has won the maximum number of awards – six in all. Other winners include NDTV Imagine, INX Media, Neo Sports, Sahara Filmy, Multiscreen Media, Sahara One, SAB, MTV India, Channel V and VH1 India.

The results for Promax | BDA North America Promotion & Marketing Awards 2008 have been announced. SET Max has bagged the maximum number of metals – six in all. Other winners include NDTV Imagine (four), INX Media (three), Neo Sports (two), Sahara Filmy (two), Multiscreen Media (two), Sahara One (one), SAB (one), MTV India (one), Channel V (one) and VH1 India (one).

SET Max has won a bronze each for Cricket is Back and Come Back in the Holiday/ Special Event Spot – Single/ Multiple category. It won a third bronze for Cricket is Back (Entertainment Spot – Single). SET Max bagged a gold for Come Play in the Holiday/ Seasonal/ Special Event Program Campaign – Multiple category. Come Play also won a silver in the Dramatic Program Spot – Single category. The channel won another gold for ICC Cricket World Cup 2007 – Max Marketing Campaign (Holiday/ Special Event Campaign using Integrated Media – Multiple).

INX Media grabbed a silver for 9 Times More Drama (Daypart/ Block of Programs – Single) and a gold and a silver for Angootha (Marketing Video/ Presentation – Internal and External, respectively).

Neo Sports, Sahara Filmy and Multiscreen Media won two awards each. Neo Sports won a gold for Gas (Live Event Spot – Single) and a silver for Tension (Live Event Promotion Campaign – Multiple).

Sahara Filmy won a gold for Kaun Banega Champu Launch Promo and a silver for Mere Bhains Ko Anda Kyu Maara in the Comedy Program Spot category.

Multiscreen Media won a bronze for ICC Cricket World Cup 2007 – Max Marketing Campaign (Promotion Items Campaign – Multiple) and another bronze for Kuchh Is Tara (Dramatic Program Campaign Using Integrated Media – Multiple).

Sahara One, SAB, MTV India, STAR India-Channel V and VH1 India have all won an award each.

Sahara One bagged a gold for Biggest Loser Jeetega (Promotion Items Campaign –Multiple). SAB won a silver for Left Right Left (Program Promotion Spot – Out of Home – Single). MTV India won a bronze for Virgin Comics (On Air Consumer Tie-In Promo – Single). Green On – Do Bheega Zameen won STAR India-Channel V a gold in the Best Work Never Seen category. VH1 India bagged a bronze for Sunday Brunch (Directing).

The BDA Design awards (separate from the Promax | BDA North America Promotion & Marketing Awards) have been awarded to the same players as well. STAR India- Channel V bags five awards, followed by Filmy which won three awards, INX Media which won two awards, Max won two awards just like MTV India while Sahara One won one award.

Star India- Channel V has won a gold for Use Protection (Art Direction & Design: Public Service Announcement) and won a bronze each for Green On (Total Package Design: Image on-Air and Print combination), Calendar (Promotional items campaign), Green On: Girls on V (Art Direction & Design: Pubic Service Announcement) and Green On: Do Bheega Zameen (Salon De Refus).

Filmy has bagged a gold and two bronze awards. 10-3-8 Movies on Time won them a gold for (Art Direction & Design: Topical Promo) and a bronze (Art Direction & Design: Image Promo) while TNT Broadcasting Network, - Megareel Filmy (Self Promotion / Showreel/ Company Image) won them the bronze. Bathroom singer (logo) got them the silver.

INX Media managed to get a gold and a silver. The 9X Channel Launch (Best Collaborative Effort) got them the gold while the silver was awarded to Mission Ustaad(Music Video or Short Subject).

MAX has won two silvers- one each for Come Play (Art Direction & Design: Tropical Campaign) and for Cricket is Back (Art Direction & Design: Special Events Promo)

MTV is also in the same league and has won a silver and a gold. Spanking New MTV (One Time Set only) got them a silver and Rani Bankeshwari (Best Student Project Award) won the gold.

The Promax | BDA North America Promotion & Marketing Awards were held June 16-18 in New York. Established in 1956, Promax has an international reputation and honours excellence in promotion and marketing of the electronic and broadcasting media, which includes television, radio and digital. The Promax | BDA awards are represented in each region and include more than 600 categories.

For a complete list of the Promax | BDA Promotion & Marketing Awards 2008, click here, and for a complete list of Promax | BDA Design Awards 2008, click here.